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Measuring Quality of Service Only Goes So Far -- Improving Network Quality of Experience (QoE) Will Help Providers Anticipate the Challenges of Tomorrow
MEMPHIS, TN--(Marketwired - Feb 19, 2016) - Mosaik -- who provides network experience software and business intelligence services to 22 of the top 25 wireless carriers in North America, cable MSOs and some of the largest group operators in the world -- has introduced a new approach to managing the Network Quality of Experience (QoE) to provide more granular, consumer perspectives into a constantly changing mobile and Wi-Fi environment.
Wireless network operators are faced with increasingly complex network challenges, while RAN-sharing/roaming partners and MVNOs have limited visibility into how their wholesale networks are performing. Today's consumers are more device-dependent than ever, demanding transparency and excellent network experiences across mobile, Wi-Fi and global roaming networks.
Mosaik's Network QoE services consist of robust data collection capabilities, custom and standard KPIs and multiple cloud-based reporting and visualization options to provide increased visibility into customer behavior and interactions with wireless networks today, helping providers anticipate the challenges of tomorrow. Key capabilities include:
"Quality of Service is a top priority these days, but providers struggle to manage complex customer experiences across disparate wireless networks. By focusing on network QoE, operators and MVNOs will positively differentiate themselves to improve customer loyalty," said Mosaik president and CEO, Bryan Darr. "Mosaik is in a unique position to deliver multi-layered intelligence and services to help them deliver more positive network experiences."
Mosaik will showcase its entire network experience portfolio at Mobile World Congress in Barcelona February 22-25, 2016. Schedule an appointment with Mosaik at Hall 2, Room 2C28MR, www.mosaik.com/events.
As a strategic partner to mobile operators and network-dependent solution providers, Mosaik enables its clients to deliver a superior network experience. It builds world-class mobile applications, data visualization and analytical software backed by comprehensive global network intelligence.
An agile team of researchers, creatives and data visualization experts, Mosaik develops intelligence solutions that help executives, marketers, engineers and analysts improve marketing and retention programs, competitive network planning and site acquisition efforts. To learn more about Mosaik, visit www.mosaik.com.